I want to talk to you about how I am extending one of my products to different niches. By the way, this post is for people interested in web/affiliate marketing. If you’re not into it, you will find this post worthless.
About 5 months ago, I wrote my first ebook and created a website/sales letter for it. I sell this ebook through ClickBank, which allows me to take advantage of their huge network of affiliates. As a side note, to date, affiliates generate about 40% of my sales for this product. The product in question is a health-related ebook, some sort of “how to cure XXX in 60 days”. Sales are doing great so far!
While I was writing the ebook, I realized that it could hit 3 different niches. I wasn’t sure how to go about it. Should I try to hit these 3 niches on the same sales letter? Or should I create different websites and sales letter aimed at each specific niche? It didn’t take me too long to make my decision to create 3 different products.
Creating different products has the advantage of you delivering exactly what people are looking for when they come to your site, which is the most important thing. You know how it is, people come to a site and if they don’t see exactly what they’re looking for right away, they will bounce. By creating different websites for each niche, I avoid this problem.
What’s great about this technique is that it doesn’t take much time to create the additional sites. Simply copy/paste the first one you created, then change the main keyword.
Let’s take an example. Imagine you write an ebook about “how to cure swine flu”. You will create the website around the “swine flu” keyword. Additionally, you should create 2 other websites to focus on “how to cure H1N1″ and “how to cure influenza A virus”. This way, you will cover every terms people will look for on Google and you will deliver content targeted to these people. The websites as well as the ebooks will be the same, except you will replace “swine flu” by “H1N1″ and “influenza A virus”.
Last week, I created the second website of the series. It was approved by ClickBank on Thursday and I already made a few sales out of it. My goal this week is to update the website and the ebook with the 3rd keyword and get it approved by ClickBank to start generating revenues from it.
As you can see, this is a very simple technique that allows you to increase your reach and hit different similar niches with the same product without reinventing the wheel.
I look forward to reading your thoughts on that :)