8 Press Release Tips

Rebecca wrote a good post over at SEOmoz about online Press Releases. The post is quite lengthy so I just picked what I think are the key points:

  1. Spend a lot of time on the headline. It may be your only chance to sell the news to your audience. The subhead/summary should enhance the headline.
  2. The body should answer who/what/where/when/why.
  3. Include 2-3 quotations from principals. The media and bloggers are attracted to these.
  4. Use a journalistic voice (just the facts).
  5. Don’t sell—this isn’t an advertisement.
  6. Know which keywords and phrases you want the press release to rank for, and only focus on 2 or 3 keywords/phrases per release.
  7. Use the keywords in the headline, subheader, and early in the body of the release.
  8. Link back to the relevant pages in your site using the keywords as anchor text.

Read the full post here.

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