Ad blockers and the loss of revenue

don't use ad blockers

Writing for Venture Beat, Gerhard Stiene wonders whether ad blocking is theft. I wouldn’t go as far as calling it theft, but it sure one cause of loss of revenue.

Having run a blog for seven years, I’ve always been aware of ad blockers but never realized they were so popular. Considering the savviness of iDB readers, I would even think much more than 27.6% of our readership uses them, which of course is not good news for us since we rely almost exclusively on ad revenue to make a living.

Online advertising is huge. It hit $141.2 billion worldwide in 2014. This is great news for online content creators, and it should be great news for content consumers. As your favorite websites make more money, they can continue to produce more of the articles and videos that you love. Now for the bad news: According to a 2014 study conducted by PageFair, “27.6 percent of U.S. Internet users surveyed said they use ad-blocking software.” This is a problem for content creators.

Yet it seems that with the world going mobile, ad blockers should be the least of my worries. Services like Readability, Pocket, and Instapaper are the new ad blockers. Of course, they provide a better experience for readers, but they prevent us from generating ad revenue.

I won’t lose sleep over it, but it’s something to be aware of, and an additional motivation to try to think outside the box when it comes to monetization.

I personally don’t use ad blockers for two reasons. One, I like to see what kind of ads websites serve me, as well as learn about new formats. Two, I think it’s wrong to take money away from sites that provide me information for free.

Image: Technewscentral.co.uk

CB Stats: ClickBank iPhone App Review

Ever wanted to check out your ClickBank accounts on the go? If so, you probably know what a pain in the ass it is, especially if you try to access multiple accounts. There is a new iPhone app available in the App Store called CB Stats that will allow you to check multiple ClickBank accounts in no time. It’s good, it’s fast, and it does exactly what it’s supposed to. But there’s still a few features missing. (more…)

Online Businesses And The Reality Of Working For Yourself

working from homeA few months ago, I finally took the the plunge by quitting my full time job in order to focus 100% on my internet business, and so far, I have to admit it is the best decision I ever made: I don’t have anyone to report to anymore; I don’t have a schedule; I do what I want; and I can work from anywhere in the world. The best is, I make about as much (maybe more) than I did in my full time job. Looks great on the paper, doesn’t it? But is it as great as it seems to be? (more…)

How I Turned A Passion Into A $1,100/Month Revenue Stream

iphoneA little over 2 years ago, I started a website called iPod Media Selection on which I wanted to sell iPod softwares through affiliate programs. It did pretty well for a while because I was marketing the hell out of it, mostly by spamming forums and blogs. I soon got tired of playing the cat and mouse game with forums so I completely stopped marketing it. Then came the iPhone…

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Why You Should Use Your Real Name On Twitter

I was inspired to write this post by my friend Debi and the brand new Twitter account she created. Debi is the Director of Marketing at CrownAir Aviation, an aircraft maintenance company out of California and when she learned about Twitter, she thought it would be a great new social networking tool for her company so she started using the @crownair username. (more…)

Working At Google Is Not As Great As You May Think

TechCrunch as a very interesting post today about why Google employees quit. Google’s HR department interviewd a group of ex-employees and asked them why they quit the company. Read some of the authentic posts to the thread below and think about it for a minute. I love how some of them are so sad they quit MicroSoft for Google, thinking it was gonna be the promised land. By the way, I still stick to my prediction that you will hate Google within a few years from now. (more…)

Working on our new franchise blog

It’s official, my company is finally stepping into the 21st century by having its own franchise blog.

I had been waiting for this since I joined the company earlier this year. After agreeing on the development of a brand new website (to be coming soon), my boss understood the importance of setting up a blog, which of course will be powered by WordPress.

Many of our competitors already have blogs but they mostly use these blogs for SEO purposes. By “SEO purposes”, I mean their main goal is not to get people to read their blogs, but to stuff their posts with links for SEO juice.

I obviously want to use this new blog for SEO purposes as well, but most importantly, I want to provide real franchise news and information to potential franchise buyers. I’ve always been a big believer in the power of blogs but I think I just recently understood how to efficiently use them, after reading “The New Rules of PR & Marketing” by David Meerman Scott.

I know there is a place for us in the franchise blogosphere as there are very few genuine franchise information blogs out there, most of them putting their own interests first vs. putting the interests of their (potential) readers.

20 Free eBooks About Social Media

Why buy a book on Amazon when you can get virtually the same information from a free ebook? While doing my daily readings of Tech and Marketing news, I stumbled upon this post by Chris Brogan. Topics go from viral marketing to blogging and Twitter. Enjoy!

  1. The New Rules of Viral MarketingDavid Meerman Scott
  2. Marketing AppleMarketingApple.com
  3. Masters of MarketingStartup Internet Marketing
  4. Podcast Marketing eBookChristopher S. Penn
  5. Google Adwords SecretsSEOBook
  6. Get Viral Get VisitorsStacie Mahoe
  7. Marketing With Case StudiesDynamic Copywriting
  8. How to Write a Marketing PlanGeisheker Group
  9. SEO for WordPress blogsBlizzard Internet
  10. Social Web AnalyticsSocial Web Analytics
  11. Geeks Guide to Promoting Yourself With TwitterGeekpreneur
  12. The Zen of BloggingHunter Nutall
  13. What is Social MediaiCrossing
  14. A Primer in Social MediaSmashLab
  15. Effective Internet PresenceEffective Internet Presence
  16. Introduction to Good UsabilityPeter Pixel
  17. Increasing the Response to Your Email Marketing ProgramCRM Transformation
  18. We Have a Website. Now What?Craig Rentmeester
  19. Blogs & Social MediaPRSA
  20. The Podcast Customer RevealedEdison Media Research