A short and great read about how Ferrari maintains the mystique of its brand. The money quote from the article:
The goal still remains, as always, to build one less Ferrari than the world demands. Someone must always be left wanting.
A short and great read about how Ferrari maintains the mystique of its brand. The money quote from the article:
The goal still remains, as always, to build one less Ferrari than the world demands. Someone must always be left wanting.