The Adwords Debacle and How Being On Twitter Saved My Butt

adwords

A couple of months ago I wrote about how Google killed my online business, taking a big chunk out of my monthly revenues, but today I have good news. I have very good news! My Adwords account has been reinstated!

For those of you who didn’t read my previous article about my experience being kicked out of Adwords, let me recap for you. Basically Google suspended my Adwords account because it was violating their landing page guidelines policy. After many email exchanges, Google pretty much told me to F off and that they were done with me, banning my account. Forever. (more…)

How Google Killed My Online Business Overnight (And How They Couldn’t Care Less)

A few months ago I wrote about my dependency to Google and how they could totally shut down my business in no time. Maybe someone at Google read me and wanted to prove me right. After a year of using Adwords (and over $22,000 later), Google decided I wasn’t good enough for its online advertising service and disabled my account. Forever. (more…)

How Google Adwords Ad Placement Works

Google AdwordsWe all have a vague idea of how Google Adwords works. You give them a list of keywords, create your ad and and set a maximum bid. But do you really know how the ad auction work? It’s all based on 3 simple criteria: your max bid, other advertisers max bid, and ad quality (CTR, relevance, landing page). Taking all these criteria into account, Google will then give you an ad rank, which will eventually determine your actual CPC. Sounds confusing? Then read on… (more…)