Improve Your Personal Branding On Twitter

twitter branding In 140 characters or less, Twitter allows you to “market yourself” as a social personality who is approachable, knowledgeable, influential and connected. Chris Brogan says “Twitter is an appetizer for who you really are and what you really represent.” This being said, everything you do on Twitter can have a positive or negative impact on the image you project. In this article, I will highlight the key elements to maximizing your personal branding on Twitter. (more…)

Why You Should Use Your Real Name On Twitter

I was inspired to write this post by my friend Debi and the brand new Twitter account she created. Debi is the Director of Marketing at CrownAir Aviation, an aircraft maintenance company out of California and when she learned about Twitter, she thought it would be a great new social networking tool for her company so she started using the @crownair username. (more…)