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Optimizing your URLs

A study by MarketingSherpa demonstrated that the URL affects searcher clickthrough rates in the Search Engine Results Pages. More specifically, the study shows that short URLs get clicked on twice as often as long URLs. Here are the best practices to get the best out of your URLs: The fewer the parameters in your dynamic [...]

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Increasing online registrations

Patricia Hursh wrote a good blog entry at SearchEngineLand.com about online registrations and downloadable asssets. Online efforts are designed to generate leads and a good way to generate those leads is to give an incentive to people to enter their contact information. Most of the time, the incentive will be a downloadable eBook, or white [...]

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How Search Engines Work With Duplicate Content

A good post over at SearchEngineLand.com shows how search engines determine duplicate content.

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8 Press Release Tips

Rebecca wrote a good post over at SEOmoz about online Press Releases. The post is quite lengthy so I just picked what I think are the key points: Spend a lot of time on the headline. It may be your only chance to sell the news to your audience. The subhead/summary should enhance the headline. [...]

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The basics of SEO

I can’t get enough of these “basics of SEO” type of posts. I know everything about it but every time I read them it gives me new ideas. Danny Dover posted on SEOmoz a great entry called “the beginner’s checklist for small business SEO”. It’s not a goldmine of information but it definitely can help [...]

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Original ways to create backlinks

Rand Fish with SEOmoz posted a very interesting entry titled “Who Has the Best Link Building Techniques?” The goal was to let his readers come up with some original ways to generate links. There are some very good ideas out there…. and some crazy ones too. Read the post and especially the comments to find [...]

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7 reasons why you don’t get much traffic from search engines

SEOmoz had a great post highlighting 7 very reasons why your search engine traffic sucks. While this will not change the face of the SEO world, I think it should be an interesting read for someone who wants to learn the basics of SEO. I’m just going to mention these 7 reasons and you can [...]

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Is this link building technique really working?

I recently recommended that we use blogs versus “normal websites” for some of the World Franchising Network websites, including, 100 Top Franchises, Minority Franchising, and Hottest New Franchises. My goal is to set up these 3 blogs on 3 different servers and link them back to our main website, WorldFranchising.com. Why hosting them on different [...]

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