The Three Pillars of Blogging

3 pillars of blogging

In my previous article about how I make money online, I briefly mentionned that to run a blog, you need expertise about a given topic, time, and dedication. I think those are the three pillars of blogging.

When I tell people how I make money blogging, they get really excited and want to start their own blog. Some of them actually do start their own blog but the majority fails because they either lack expertise, time, or motivation. If one of the pillars is missing, your blog is going to collapse.

Let’s have a look at the three pillars.

Expertise

Expertise doesn’t mean being a living encyclopedia in a certain field. It simply means knowing more than most people in a certain field. That’s a big difference.

For example, I blog about the iPhone but I really don’t consider myself an iPhone expert. More often than not, I will find myself confused when reading technical information about the iPhone. However, I know much more about the iPhone than 99% of iPhone owners. In their eyes, I am an expert.

We’re all expert at something. It sometimes takes time to figure out what we’re good at or what our special skills are, but the reality is we all have skill sets that can make us look like experts in the eyes of many.

Are you a good cook? Are you passionate about tropical fish? Do your neighbors come ask you about gardening tips? Those are areas of expertise that you can take advantage of and leverage on your own blog.

Time

Being an expert is one thing, but having the time to show your expertise is another. Blogging is time consuming and you will need lots of time if you want to run a blog.

Last year I set up a blog for my accountant. As the guy who filed my taxes, he saw how much money I was making from blogging and he thought he could just start his own blog about taxes. He sure had the expertise, but the poor man didn’t have the time.

He didn’t have the time to put at least one article up a week, and he didn’t have time to reply to comments. Basically, he didn’t have time for something that wasn’t generating income as quickly as his business. He gave up within days.

If you’re serious about blogging, make sure you have the time to blog!

Dedication

Being dedicated is very related to having time. You obviously can’t be dedicated if you don’t have time. But having time doesn’t mean you will be dedicated. You might have all the time in the day to blog, but the truth is that if you don’t feel like blogging, well, you won’t!

I am very dedicated to my iPhone blog. I write at least one post a day, every single day. I am so dedicated that I sometimes get up at 3 in the morning to cover breaking news. I buy every new iPhone coming out. I read over 50 iPhone-related sites. I answer questions on Twitter about the iPhone. I reply to people’s comments on my blog or on Facebook. I do this because I am committed and dedicated.

There are some days when I don’t feel like writing an article because I lack the motivation to do it. Well you know what? I still move my ass and write an article. That’s dedication. No matter what happens, I’m going to publish one article/day, and I’m going to be as helpful as I can to people who think I’m an expert. They trust me, they give me their time (and their money); my part of the job is to being there to deliver what they come for.

Is that it?

Can you be a successful blogger simply by being an expert, having time and being dedicated? Absolutely not! These are just the basis of a blog. There is obviously much more to it than just the three pillars but those are the foundations and support of a solid blog.

What’s your take?

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  • http://lepslair.com Sean

    You need to advertise and gain a following as well. Without that, people won’t know about your blog.

  • http://www.sebastienpage.com Sebastien

    Hi Sean,

    thanks for stopping by and leaving a comment here.

    I do agree that getting traffic to your blog is necessary at some point, but it is certainly not a requirement to a successful blog. The 3 pillars I talk about in this article are the basis, the fundamental that very blogger needs to have in order to create a stable blog. After that, you need hundreds of different aspects such as good content, traffic, building community, etc…

    Do you know what I mean?

    Sebastien

  • http://www.locksmart-uk.com/46.html Locksmith Nottingham

    Great post – i to agree if you have good informative infomation on a subject/s that people WILL search for they will find you with out spending money on advertising. cheers

  • http://workwithsusanna.com Susanna Fera

    I had to retweet this. I think this a wonderful foundation for anyone considering blogging, or for the blogger who has lost their way. It’s like anything in life. If something is not working you go back to the basics or in this case…The 3 Pillars:)

    Susanna

  • http://www.pandoracharmbracelets.info imran

    Yes if your readers are subscribing, then you will be earning

  • http://www.monkeypop.com/ Dan Nicolas

    Hi found your content to be very interesting appriciate the good work you doing… :)

  • http://www.phpaper.info Sara Foster

    it is really hard to build massive traffic on a website. you need to promote your website by blog commenting or PPC advertising-,~

  • http://aprillins.com aprillins

    I agree blogging is time consuming!! I still don’t what am I expertise in? I know philosophy but only few people interested with philosophy.. And I still really don’t get it, what is in the end, is it about money or something more precious like self-satisfaction.

  • http://www.aqudos.com Wireless Speakers

    Blogging is a quite time consuming but the outcomes are always great when you can get a lot of people to follow and subscribe

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    We can send up to 100,000 visitors to your website, starting straight away ! That’s visitors, not banner impressions or emails. Would you like to have thousands of potential customers looking at your website, ready to buy your product or service? If so, then read on …

  • http://www.techisoul.com waqas

    u r right dediction is important and we have to make atleast one post daily and if u make more than one it;s kool and if u put more effort then u r one the top ; like i found a blog from my country (redmondpie) he is going very nice 5 posts almost and 2-3 are on google news daily and think what amount he is getting. so we are also making effort to reach that level. Do u think how much blog can get .looking for reply

  • http://www.pyxismbizbuilder.info Roger Rollins

    I really like the photo you picked regarding the 3 pillars. It is very Zen. Every one has a way, we just need to get out of our own way.

  • papafredoo

    Hi, thanks so much for the fundamental info for blogging. i really want to start my on blog and am sure with this info at hand. i gonna use it as a guide.
    keep the good work up

  • http://writingformoney.com writing for a living

    I think you should also add education. A lot of people try to start blogs when they don’t really know what their doing and thats why they ended up being scammed or make little to know money.

    New bloggers: before you start, take the time to research what your getting in to. It will save you a lot of time, effort, and money.

  • http://www.lfpropertyservices.com kettering plasterer

    Im new to the world of blogging but what I have seen of it so far I am wanting to read more.

    There are a lot of intersting people out there with intersting views.

    It beats listening to what celebs have got to say on t.v

  • http://www.webuildyourblog.com Andrew @ Blogging Guide

    I can feel your dedication in this post and I think for someone to be really dedicated, you have to blog about something that is your favorite or you are interested in, if this is not the case, then you will have trouble being passionate about it.

  • http://sach365.com sach365.com

    hi! this article is very good, you should to keep a useful content in order to attract more people.
    btw, the photo is very :x. i love it.

  • http://blog.linkchannels.com/ leila

    Hmmm… interesting stuff here. well, for me, I think dedication is the main platform because if you are dedicated time and expertise goes along with it

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    i would like to buy wireless speakers but what is the best brand? ‘”;

  • http://www.computerworld.dk/brancheguiden/nyheder/deducta Deducta

    You are absolutely right on the money there. Among the three pillars that you mentioned, I believe the that the most important is DEDICATION. If one is not knowledeable, one can research. If one has no time…then he should not be doing blogs. LOL —-Now…if one is dedicated…then nothing will happen. NO research…NO making time.

    BTW… dedication is what will give you the disciple to keep on at it everyday. I have seen many good blogs that have been abandoned. Sad but true….

  • Teresa

    I agree that with having a blog you do need to followup with your bloggers and hopefully they will continue to come back. By having relevant value to the blog you will surely get more and more followers. I will certainly start to comment on my site http://mypaintingstudio.com.

  • http://www.pakistancricketblog.com Bil

    Patience is definitely the key I guess, but yeah, smart work is necessary, otherwise, it wouldn’t be long when you start to hate blogging.