The Adwords Debacle and How Being On Twitter Saved My Butt

adwords

A couple of months ago I wrote about how Google killed my online business, taking a big chunk out of my monthly revenues, but today I have good news. I have very good news! My Adwords account has been reinstated!

For those of you who didn’t read my previous article about my experience being kicked out of Adwords, let me recap for you. Basically Google suspended my Adwords account because it was violating their landing page guidelines policy. After many email exchanges, Google pretty much told me to F off and that they were done with me, banning my account. Forever.

My Life Without Adwords

For someone who makes money online, being banned from Adwords sucks. I was completely desperate for a few weeks. I had a hard time getting over it as I was trying to deal without it.

I tried MicroSoft Adcenter. The interface is awesome, but the results are very poor. While it does bring a bit of traffic, it just doesn’t compete with Adwords at all.

After a few weeks though, I realized that I didn’t really need Adwords per say. Sure, it really sucked that I couldn’t advertise my sites as much as I wanted to, but I still had my affiliates promoting my sites for me, so I was still making money.

My rough estimate is that without Adwords, I would generate about $3,000/month. Cost of traffic: $0 since it’s all affiliate driven.

With Adwords, I would generate up to $8,000/month. The downside is that I would have to pay $2,000+ in advertising cost. So basically, Adwords just brought in $6,000/month NET.

It’s clear that using Adwords generated more sales and more income but one of the “pervert effect” of using Adwords is that I have to monitor it. I have to look at my clicks, impressions, costs, and everything. This is stressful!

It is stressful on some days when you see you spent $100 in advertising and you sold products for only $50. It was stressful when this situation happened several days in a row and when I was actually losing more money than I was making.

After being banned from Adwords for a while, I didn’t stress about these numbers anymore. If the money was coming in, great. If it wasn’t, well at least I hadn’t spent any. And THAT was the good thing about being banned.

How I Got My Account Reinstated

I owe everything to Twitter. Or I guess I owe everything to how I use Twitter and the connections I made on it.

When I first found out my Adwords account was banned, I tried to figure out if I knew someone at Google. I don’t. Then I thought that maybe I knew someone who knew someone at Google. I sent a tweet asking for help and a few peeps were kind enough to tell me they would pass on my info to their “friend at Google”.

Then I remembered that the Editor for one of the top SEO blogs was following me (mind you, I’m one of the few 600 he follows). I will not give his name here because he might not want to have such requests every day.

So anyways, I DM this person and asked him kindly if he would be able to help me out since he probably knew a lot of people at Google. He replied to me saying that he would do his best to pass the information to someone. A few weeks passed and it seemed my savior had forgotten about it. Then 2 days ago, he emails me saying that he finally sent my info to his contact at Google. Great!

Two days later, I get this email from Google Adwords:

Hello Sebastien,

Thank you for your patience. I wanted to let you know that your AdWords
account and website were escalated for review as requested in your
previous emails. Per our investigation, your account was disabled for the
following Landing Page and Site Quality violation:

Customer ID: xxx-xxx-xxxx
Example URL: xxxxxxxxxxxx.com
LPQ Violation: Webmaster Guideline Violation

To learn more about Webmaster Guideline Violations, please visit
http://adwords.google.com/support/aw/bin/static.py?hl=en&page=guidelines.cs&answer=73762&adtype=text.

Upon re-reviewing your account, we discovered that the violation was
removed. Given this, we were able to re-enable your site
XXXXXXXXXXXXXXXXx and your account, Customer ID xxx-xxx-xxxx.

If you have any questions, please let me know.

Sincerely,

I like the “re-reviewing” part!

Really, if I hadn’t made this connection on Twitter in the first place, I would still be banned from Adwords.

What Now?

When I got this email from Adwords this morning, I literally woke my fiancee up to let her know. She was still sleepy but I could tell that she was very happy to see me happy about it. A few minutes later, after really waking up she asked me “what are you gonna do now?”

I told her that maybe I didn’t need Adwords after all and that we’ve been doing pretty well even without it (the blog for example has been generating great money lately).

Then of course I realized that this was stupid of me to pass on an extra $3,000/month. I don’t mind having the stress of spending money in Adwords if that means I can increase my revenues by 100%.

*Sigh*. I wish I didn’t have to be so dependent on Google.