After being profiled in the March issue of Franchise Times, it’s now my boss, Rob Bond, who is the franchise executive of the month in the current issue of this highly regarded magazine. As far as I can remember, it is the first time 2 people from the same company are profiled. Franchise Times surely loves us… Who doesn’t :-)
I just called a franchise company (I’ll keep the name for me) to ask them if they wanted to be listed in the upcoming edition of our top seller publication, the Bond’s Franchise Guide.
I knew I was gonna be a hard sale. I met the franchisor at the International Franchise Expo in DC a couple weeks ago and he’s one of these guys who wants the world for free.
I hadn’t had the time to tell him about the price that he went “listen, I have a great deal for you. You give me a free listing in your Guide and I’ll give you a free franchise!”.
After over 3 years in the franchising industry, my good work has finally been recognized with a special franchise executive profile in Franchise Times magazine, the most regarded franchise publication.
While this article didn’t change my life, it certainly fed my ego… haha
Click here to view the online version of the article.
Yes and no. Yes is the short answer and no, not in the immediate future. First, let’s see why franchise lead generation websites will have to use a Pay Per Lead model in the future.
Franchisors are now very well educated about the Internet. Before, it was this neat little tool that got you a few extra leads but recent surveys has shown that franchisors now get most of their leads from the web. A large chunk of the franchise sales budget goes into the Internet and when you spend a lot of money in something, you want to know what you get in return, right?