I had been waiting for this since I joined the company earlier this year. After agreeing on the development of a brand new website (to be coming soon), my boss understood the importance of setting up a blog, which of course will be powered by WordPress.
Many of our competitors already have blogs but they mostly use these blogs for SEO purposes. By “SEO purposes”, I mean their main goal is not to get people to read their blogs, but to stuff their posts with links for SEO juice.
I obviously want to use this new blog for SEO purposes as well, but most importantly, I want to provide real franchise news and information to potential franchise buyers. I’ve always been a big believer in the power of blogs but I think I just recently understood how to efficiently use them, after reading “The New Rules of PR & Marketing” by David Meerman Scott.
I know there is a place for us in the franchise blogosphere as there are very few genuine franchise information blogs out there, most of them putting their own interests first vs. putting the interests of their (potential) readers.