Business iPhone

Sprint’s $100 Million Anti-iPhone Ad Campaign… Stupid!

Sprint is launching a $100 million advertising campaign for the Sprint Instinct, their attempt at an iPhone competitor. Gizmodo has two of the spots, and I suggest you watch them.

The ads put the Instinct and iPhone side by side for comparison, with overly-loud and abrasive music and narration. It looks like they tried to make them amusing, but they failed rather miserably.

Sprint is spending $100 million on pointing out the Instinct’s faster network and GPS-integration, while the iPhone will have at least 3G, and most likely GPS as well, in a few weeks.

Does Sprint have a VP of Marketing?