A couple of months ago I wrote about how Google killed my online business, taking a big chunk out of my monthly revenues, but today I have good news. I have very good news! My Adwords account has been reinstated!
For those of you who didn’t read my previous article about my experience being kicked out of Adwords, let me recap for you. Basically Google suspended my Adwords account because it was violating their landing page guidelines policy. After many email exchanges, Google pretty much told me to F off and that they were done with me, banning my account. Forever.
We all have a vague idea of how Google Adwords works. You give them a list of keywords, create your ad and and set a maximum bid. But do you really know how the ad auction work? It’s all based on 3 simple criteria: your max bid, other advertisers max bid, and ad quality (CTR, relevance, landing page). Taking all these criteria into account, Google will then give you an ad rank, which will eventually determine your actual CPC. Sounds confusing? Then read on…