Everyday I see people online that are trying really hard to blog and pretend to be what they’re not. They usually try to use very complicated words, or they try to make themselves bigger than they are by saying “we”, when they should just say “I”.
Why do people do this? They try to impress us because they are worried that if they show what they really are, then they won’t be taken seriously. Reality is, it’s quite the opposite. If you pretend to be what you’re not, people will eventually figure it out and you will lose all respect they might have had for you.
Because it’s easier to show what you really are than pretending to be someone you’re not, finding your voice on your blog shouldn’t be a painful exercise and will benefit you greatly.