Google, the political engine

What did Google do when the FTC announced it would investigate the company’s search business in 2012?

Google hired a dozen lobbyists and arranged a fusillade of favorable public events and high-level meetings with FTC and White House officials.

The FTC eventually dropped the investigation and Google adjusted its policies on its own.

Today, only Comcast spends more on lobbying than Google, which spent $16.8 billion in 2014 trying to influence lawmakers.

Full story at IBT

The Panda Slap

If you run a website and have basic interest in SEO, you probably heard that Google recently released their so-called Panda update, a change in algorithm aimed at getting rid of the shitty sites such as eHow.com and similar content farms.

The change in the algorithm came in 2 iterations. The first one came out on February 24th, in the US only, affecting about 10% of search queries. The second one was released on April 11th and was rolled out in the rest of English-speaking countries, also making a slight change to the US algo, which supposedly affects an additional 2% of US queries.

On the morning of February 25th, I was glad to see that my iPhone blog had gone through the update and came out unhurt. Even better than that, it seemed I was doing even better in search engines. It was nice to see Google recognizing me as a good resource. Then on April 12, everything changed when I realized the second iteration of the Panda update had slapped me in the face. Big time! (more…)

The Adwords Debacle and How Being On Twitter Saved My Butt

adwords

A couple of months ago I wrote about how Google killed my online business, taking a big chunk out of my monthly revenues, but today I have good news. I have very good news! My Adwords account has been reinstated!

For those of you who didn’t read my previous article about my experience being kicked out of Adwords, let me recap for you. Basically Google suspended my Adwords account because it was violating their landing page guidelines policy. After many email exchanges, Google pretty much told me to F off and that they were done with me, banning my account. Forever. (more…)

How Google Killed My Online Business Overnight (And How They Couldn’t Care Less)

A few months ago I wrote about my dependency to Google and how they could totally shut down my business in no time. Maybe someone at Google read me and wanted to prove me right. After a year of using Adwords (and over $22,000 later), Google decided I wasn’t good enough for its online advertising service and disabled my account. Forever. (more…)

The Google Freak Out

Something that freaks me out more than anything online is seeing some of my websites or pages disappearing from Google’s index from time to time. There is generally a good reason for that to happen and troubleshooting the issue quickly and thoroughly can help you save tons of “leaking traffic”. I had a similar problem over the weekend. Let me tell you what happened and how I fixed it. (more…)

How Google Adwords Ad Placement Works

Google AdwordsWe all have a vague idea of how Google Adwords works. You give them a list of keywords, create your ad and and set a maximum bid. But do you really know how the ad auction work? It’s all based on 3 simple criteria: your max bid, other advertisers max bid, and ad quality (CTR, relevance, landing page). Taking all these criteria into account, Google will then give you an ad rank, which will eventually determine your actual CPC. Sounds confusing? Then read on… (more…)

Working At Google Is Not As Great As You May Think

TechCrunch as a very interesting post today about why Google employees quit. Google’s HR department interviewd a group of ex-employees and asked them why they quit the company. Read some of the authentic posts to the thread below and think about it for a minute. I love how some of them are so sad they quit MicroSoft for Google, thinking it was gonna be the promised land. By the way, I still stick to my prediction that you will hate Google within a few years from now. (more…)

Prediction: you’re going to hate Google. Soon!

OMG what did I just say? Why in the world would you hate Google? Google is so awesomely uber amazing. I mean, without Google, you’d still be using Yahoo for your searches; you’d still be using Hotmail for your emails; and you’d still be using MapQuest to get directions. Isn’t Google a life saver?

The fact is that Google is not a life saver. Google is a life creeper! Google is reducing your vision field and the worst thing is that you don’t even notice anything, and you’re probably asking for more.

A look at Google products and future products is scary. Mail, blogs, search, browser, health, advertising, video, books, maps, images, office tools, and so much more… Tell me one thing Google doesn’t do and chances are they’re already working on it.

What really scares me in the trust people put in Google. Their moto “don’t be evil” has been obsolete for quite a while – in case you didn’t know, Google gave away info about dissidents to the Chinese government. For a company that aims at not being evil, that’s a miss…

My prediction is that in less than 5 years we will see associations of people against Google. Remember how MicroSoft was hated by everyone in the 90’s? I predict it’s going to be much more than that. I also predict that sooner rather than later there will be a financial scandal shaking the market’s trust in Google.

You must think that I am crazy and that I have nothing to support what I am saying. You’re right. I am crazy and I have no evidence but please remember me in a few years when you blog about how much you hate Google…