Categories
Business Internet SEO

8 Press Release Tips

Rebecca wrote a good post over at SEOmoz about online Press Releases. The post is quite lengthy so I just picked what I think are the key points:

  1. Spend a lot of time on the headline. It may be your only chance to sell the news to your audience. The subhead/summary should enhance the headline.
  2. The body should answer who/what/where/when/why.
  3. Include 2-3 quotations from principals. The media and bloggers are attracted to these.
  4. Use a journalistic voice (just the facts).
  5. Don’t sell—this isn’t an advertisement.
  6. Know which keywords and phrases you want the press release to rank for, and only focus on 2 or 3 keywords/phrases per release.
  7. Use the keywords in the headline, subheader, and early in the body of the release.
  8. Link back to the relevant pages in your site using the keywords as anchor text.

Read the full post here.

Categories
Internet

The Future Of The Internet

Ten pivotal personalities involved with the evolving of the Internet weigh in on the last fifteen years and the future. Here are some excerpts:

SIR TIM BERNERS LEE:

…What’s exciting is that people are building new social systems, new systems of review, new systems of governance. My hope is that those will produce… new ways of working together effectively and fairly which we can use globally to manage ourselves as a planet.

PROFESSOR NIGEL SHADBOLT:

…The future is the Semantic web, or web 3.0. Rather than at the moment what you have to do is do some smart searching, and integrate through a lot of documents that are offered up to you, Web 3.0 will be able to do a lot of that information brokering for you.

PROFESSOR WENDY HALL:

…Everything is going mobile. And I think the big issue about access was you need a computer at the moment to access it properly. Well in the next two or three years that’s not going to be the case. You will be able to access it. The technology and the interfaces will change so that it’s much more accessible on a mobile device.

KAI-FU LEE:

…To we make sure the web continues to properly, democratically capture what most people believe we tune into the wisdom of the crowd, rather than being manipulated by fewer number who may have louder voices.

DR DAVID BELANGER:

…I think that the big challenge that the web has, much as the internet has faced before and is still facing, is the sheer diversity of the number of types of applications that want to run on it.

MITCHELL BAKER:

…In 15 years the web will be everywhere; in ways we don’t know. The web in that sense will be informational and the presentation of information will be in a way “we” like it.

MARK BERNSTEIN:

…It’s is going to become a very refined electronic community and a set of communities that will operate at many different levels; individual interests as well as broad social efforts.

ROBERT CAILLIAU:

…In much less than 15 years I think we need to figure out what the social impact is going to be of the Semantic web. I am not sure this is a good thing. I don’t know who is controlling it. And because it works by ontologies, who decides on what basis I am going to see things?

ROBERT SCOBLE:

…Everything is moving so fast. If you look at what I am doing with my cell phone now, transmitting live video around the world, that’s really different from just five months ago.

TIM O’REILLY:

…We are connected now to this network of devices and computers and they augment our intelligence and our ability to share, to communicate, and we as a culture are changing as a result. It’s the most profound change since the advent of literacy. And it’s bigger than the industrial revolution. We are on the front of a new renaissance; and that doesn’t mean all good things, there could be a lot of bad things there too.

Categories
Random

Top 10 Green Gadgets

All these gadgets have the benefit of being eco friendly as they don’t use any batteries.

10 – LightShip – Solar Powered Light

9 – SolarStore – Inflatable Solar Panels

8 – Electricity Free Fridge

7 – Solar Cooker – Flame Free BBQ

6 – Wind-Up MP3 Player

5 – Personal Wind Turbine

4 – Solar-Powered MP3 Player

3 – Fiber Optic Solar Lighting

2 – LightCap 200

1 – Solar Battery Recharger

Categories
Internet

VisualRank – Google Image Search

On its Google Research blog, the company has offered a brief introduction to VisualRank, a system that sorts out images by means of visual cues rather than by text associated with the images.

The VisualRank system is not yet live, and Google intimated that the image search technology would not become more widely available anytime soon. It did say that “in the coming months” it would offer more details on an “approach that has an easy integration with both text and visual clues.”

Categories
iPhone

The iPhone As A Recording Studio

Pretty amazing what you can do with a jailbroken iPhone or iPod Touch. Coming soon via the ModMyiPhone source, this app will put your musical skills to the test. You can add your own instruments, record, mix. You can even add a live audience. Definitely a fun app to have to kill time while waiting for a plane…

Categories
Internet

Microsoft wants you to make a difference

Microsoft I\'m InitiativeThe i’m Initiative from Microsoft makes helping social causes easy. Every time you use Windows Live Messenger or Windows Live Hotmail, Microsoft will share a portion of their advertising revenue with some of the world’s most effective social cause organizations. They’ve set no cap on the amount they’ll donate to each organization. The sky’s the limit. And it’s free!

i’m is about making a difference. Not in a huge expensive way, not in a time-consuming way. But in a simple, effective way.

It’s an opt-in and fairly unintrusive service that just puts an extra i’m-specific advertisement at the end of your emails, or an i’m icon next to your buddy list name. The more email and messages users send, the more money Microsoft donates to the charities of those users’ choices.

With every e-mail and instant message, you help address an issue you feel passionate about, including poverty, child protection, disease, environmental degradation and animal protection.

Click here to join | Click here to view the causes

Categories
iPhone

AT&T suspends free iPhone wifi

A few days ago I posted about AT&T offering free wifi to iPhone owners at all its hotspots, including Starbucks and Barnes & Noble locations. Well, I guess they are not anymore!

Many people reported today that the free wifi is not available anymore. This service has never been made official so maybe it was just a test or a way to create buzz? AT&T has declined to comment on this.

Categories
Business Internet

Microsoft withdraws Yahoo bid

Microsoft announced today that it was withdrawing their offer to acquire Yahoo. Microsoft raised its bid from $31/share to $33/share (that’s an extra $5 billion) but Yahoo didn’t want to settle for less than $37/share.

Microsoft CEO Steve Ballmer also confirmed that they will not go hostile by taking their offer directly to Yahoo’s stakeholders.

Microsoft, who intended to buy Yahoo to get bigger in the online ad business says they can make it without Yahoo. While it’s probably true, I think it’s going to take Microsoft a few years and billions of dollars.

I am really disappointed as I hoped Microsoft would become the first real competition to the evil Google.

Categories
Internet

New blog design: tell me what you think

I spent a few hours last night tweaking codes to come up with this new design. It all started with Angie (my co-worker) telling me she didn’t like the old theme. That was just what I needed to get on it and make it look better (or so I think…).

There are still a few things that I can’t figure out such as the image border. All images have a grey border and I like this. The problem is I don’t want this border for the sidebar and the footer images. I know I have to create a new attribute in the CSS file but I can’t figure out how to do this. Can any of you help?

Categories
Opinions Random Travel

Virgin America Rocks

Virgin America LogoI hate to fly! To me, flying in economy class is like riding in a bus that has wings. I rarely had very good experiences with airlines.

This week I flew Virgin America (different from Virgin Atlantic) for the first time and I have to say I was impressed. The quality of the service on ground and in flight was outstanding. The staff is super friendly and, they all look good! Yes, they do! It’s like the myth of the hot air attendant is real again…

Virgin America